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What happens when a sports brand takes over a high-end aparthotel? You get the… · @Camelliayang · TwKit

@Camelliayang

What happens when a sports brand takes over a high-end aparthotel? You get the future of travel. ATHX x adidas just launched the ultimate Hybrid Hotel at Locke de Santa Joana for the Lisbon World Finals: • Pro-level BLK BOX training facility • Cold plunges, mobile saunas & Hyperice lounge • Performance nutrition & stocked room fridges • Community hub for athletes & global creators Over 23% of active travelers now book trips around fitness events. We’re moving from passive tourism to immersive lifestyle hubs. Would you book a hotel built entirely around training and recovery? 🏋️‍♀️🔥

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