Most founders don’t have a messaging problem. They have an assumption problem.… · @ktwu01 · TwKit

@ktwu01

Most founders don’t have a messaging problem. They have an assumption problem. They assume: * Who their customer is * Who makes the buying decision * What problem actually matters Then they spend months perfecting a pitch nobody wants. The fix? 20 customer conversations before 200 marketing experiments. Your ICP is a hypothesis. Your persona is a hypothesis. Your customer’s problem is a hypothesis. Stop guessing. Start listening. by @mucker capital @tones810

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