The best GTM lesson we learned this year: Most founders don’t do customer disc… · @ktwu01 · TwKit

@ktwu01

The best GTM lesson we learned this year: Most founders don’t do customer discovery. They do customer confirmation. They ask leading questions. They pitch before listening. They demo before understanding the problem. Then they hear “Sounds cool!” and call it validation. Here’s the uncomfortable truth: Compliments aren’t customers. Interest isn’t demand. Feedback isn’t revenue. Stop asking people if they like your idea. Start asking how they’re solving the problem without you. Your job isn’t to prove you’re right. It’s to find out where you’re wrong before the market does. by @tones810 @ @mucker capital

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