【Did one missing buyer cost a $550,000 deal?】 A seller on Reddit spent 9 month… · @WeAllSells · TwKit

@WeAllSells

【Did one missing buyer cost a $550,000 deal?】 A seller on Reddit spent 9 months on a deal that would’ve made their $550,000 number. What did they miss? They met the prospect around December. He was the decision maker, but not the person who actually signed off. They asked multiple times to speak with the economic buyer—the COO—and were told it wasn’t necessary; he would talk to him. Throughout the sales cycle, they asked what the COO thought of the evaluation, and he would typically affirm. They even contacted their ecosystem, found out the COO did exist, and learned a colleague had sold to him in a similar way. So they felt more confident. They had countless demos and pricing discussions. They even went to one of their staff’s birthday parties (long story). Then, on signing day, the decision maker ghosted them. One day became one week, then one month. One month later, nothing. Biggest mistake they made? Not involving the buyer sooner. One commenter put it bluntly: “You were never with the decision maker. Also, don’t negotiate with a non-EB.” Their advice to fellow sellers: if a prospect won’t introduce or involve their economic buyer in the evaluation, assume no sale is happening—or that they’re just doing the project to “seem busy.” #Pricing

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